We provide finance coaching for non-finance professionals, making FP&A concepts, analyses, and acronyms simple and accessible. Our goal is to improve financial fluency so executives can confidently speak the language of numbers — strengthening their ability to manage budgets, P&Ls, and business performance.

We offer practical, customized finance coaching for non-finance professionals that makes FP&A concepts approachable, actionable, and directly relevant to your day-to-day work.

Whether you're in Marketing, Product, Engineering, Data or Operations, we’ll tailor each session to your specific needs — helping you understand the numbers behind your function and speak with confidence in financial conversations.

Marketing Leaders: You’re building brand, generating leads, and growing the top of the funnel — but when it comes time to justify spend or defend budgets, it can feel like a different language. We help you:

• Connect performance metrics (like CPM & CAC) to bottom-line outcomes 
• Understand ROI and payback periods for campaigns 
• Tell compelling financial stories around brand investment vs. performance marketing 
• Speak confidently in budget meetings and forecast reviews

Product Leaders: You’re prioritizing features, managing tradeoffs, and driving engagement — but finance wants to understand the business case. We help you:

• Build frameworks to estimate revenue impact 
• Quantify user growth or retention in terms of revenue potential 
• Partner more effectively with finance to secure headcount or roadmap resources 
• Confidently contribute to board decks and product-level P&Ls

Engineering Leaders: You’re managing systems, teams, and delivery — but when investments in tooling or tech debt come up, you’re asked to justify the spend. We help you:

• Articulate the ROI of engineering investments (e.g. automation, performance)  
• Frame decisions in cost-benefit terms executives understand 
• Build partnerships with finance for more predictable resourcing 
• Communicate the financial impact of system uptime, reliability, or velocity

AND MORE!